Campaign Mind Control

Words are POWERFUL!  Timothy Egan’s “Deconstructing a Demagogue” in the NY Times reminds us of just how powerful they are:

Back in 1994, while plotting his takeover of the House, Gingrich circulated a memo on how to use words as a weapon. It was called “Language: A Key Mechanism of Control.” Republicans were advised to use certain words in describing opponents — sick, pathetic, lie, decay, failure, destroy. That was the year, of course, when Gingrich showed there was no floor to his descent into a dignity-free zone, equating Democratic Party values with the drowning of two young children by their mother, Susan Smith, in South Carolina.

Today, if you listen to the PAC ads flooding our television sets, you’ll hear the innuendoes and strategies  from the “Language: a Key Mechanism of Control” memo

And that’s just the beginning of the story of how language is used for social manipulation. Gingrich knew that language is “A Key Mechanism of Control.” Those who are well-schooled in theology and politics know that language is the primary mechanism of mind control: truth becomes falsehood and falsehood becomes truth; beauty becomes ugliness and ugliness becomes beauty; goodness becomes evil and evil becomes goodness, twisted by the language of innuendo and word association.

The cynicism that pervades the American electorate is due, in part, to this demagogic use of language. Words are precious things. Holy things. Sacred things. When they get twisted, they become vulgar and profane, one might even say ‘demonic’ in the sense in which Paul Tillich defined ‘demonic’: the twisting of the good. “The claim of something finite to infinity or to divine greatness is the characteristic of the demonic” (Paul Tillich, “Life and It’s Ambiguities,” Systematic Theology, Vol. 1, p. 102).

The campaign for control of the U.S. Senate and House of Representatives is in full swing. So is demagoguery and the Gingrich memo on mind control.

Words are sacred. Abuse of them plunges the speaker and the hearer into the darkness of the demonic twistings that led James Russell Lowell to write the hymn lyrics I sang as a child:

Once to every man and nation Comes the moment to decide, In the strife of truth with falsehood…. Though the cause of evil prosper, Yet t’is truth alone is strong; Though her portion be the scaffold, And upon the throne be wrong, Yet that scaffold sways the future, And, behind the dim unknown, Standeth God within the shadows, Keeping watch above His own.


– James Russell Lowell, 1945, “Once to Every Man and Nation”

I hope. I hope…and pray we’re as smart as Paul Tillich.

7 thoughts on “Campaign Mind Control

  1. It has come to me recently, that words used to control and/or manipulate , if you listen to them closely, often have a note of panic in them when things are not going the speaker’s way. remembering my aunt’s letters….. The Bible says let your words be “yes: or no” (in today’s verbiage.).


  2. Being in Wisconsin the last 2 days gave me a diet of language manipulation on steroids. It is really amazing such tactics are designed to reach the most naive & uninformed part of the potential voting public. I guess we at least can take some comfort in knowing that it is a sort of game played where it is understood by both sides that since our legal profession defines truth as, “whatever a case can be made for”, it is therefore acceptable to transfer that M.O. to political campaigning.


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