Words are POWERFUL! They shape our most important decisions.
Language is the primary mechanism of mind control: truth becomes falsehood and falsehood becomes truth; beauty becomes ugliness and ugliness becomes beauty; goodness becomes evil and evil becomes goodness, twisted by the language of innuendo and word association.
American Crossroads’ campaign ad (see yesterday’s “Campaign Ads and the Snake”) is a case in point, an illustration of Timothy Egan’s New York Times piece, “Deconstructing a Demagogue“:
Back in 1994, while plotting his takeover of the House, Gingrich circulated a memo on how to use words as a weapon. It was called “Language: A Key Mechanism of Control.” Republicans were advised to use certain words in describing opponents — sick, pathetic, lie, decay, failure, destroy. That was the year, of course, when Gingrich showed there was no floor to his descent into a dignity-free zone, equating Democratic Party values with the drowning of two young children by their mother, Susan Smith, in South Carolina.
Today, if you listen carefully to any Gingrich takedown, you’ll usually hear words from the control memo.
The cynicism that pervades the American electorate is due, in part, to this demagogic use of language. Words are precious things. Holy things. Sacred things. When they get twisted, they become vulgar and profane, one might even say ‘demonic’ in the sense in which philosophical theologian Paul Tillich defined ‘demonic’ as the twisting of the good. (Paul Tillich, “Life and It’s Ambiguities,” Systematic Theology, Vol. 1, p. 102).
Paul Tillich was one of the first university professors dismissed from his teaching position during the Third Reich. At the invitation of Reinhold Niebuhr, he came to America where he taught at Union Theological Seminary in the City of New York, Harvard Divinity School, and the University of Chicago.
Tillich and his academic colleagues in theology, philosophy, and ethics (Willem Zuurdeeg, Martin Niemoller, Karl Barth, Dietrich Bonhoeffer, and Elie Wiesel) left us a rich legacy of careful analysis of the demagogic use of language.
Looking at America today, some observers argue that Hitler won his war after all. The Third Reich’s use of language and rhetoric is the substance of Language: a Key Mechanism of Control. The prescription that once led a nation regarded as “the most sophisticated culture” to swallow the toxin of twisted truth is with us still. The poison is peddled as cure and candy by candidates bought and sold by the private corporate powers whose Super PAC ads control our airwaves in America.
American Crossroads, led by the cunning of Karl Rove and the funding of the Koch Brothers and other wealthy Right Wing funders, is a Super PAC whose manual of operations is Gingrich’s memo, “Language: a Key Mechanism of [Social] Control,” renamed here as “Demonic Language: the Work of the Snake.”
But the snake does not own the garden. Nor is it the author of language. Truth always has a way of peeking out from behind the bushes. And sometimes it cries out loud and clear, as it does from an old hymn I learned in childhood. It sings from the pews and in my heart in the hymn lyrics penned by James Russell Lowell I especially treasure in times when, watching a campaign ad, I need assurance that the snake has not won.
Once to every man and nation Comes the moment to decide, In the strife of truth with falsehood…. Though the cause of evil prosper, Yet t’is truth alone is strong; Though her portion be the scaffold, And upon the throne be wrong; Yet that scaffold sways the future, And, behind the dim unknown, Standeth God within the shadows, Keeping watch above His own.
– James Russell Lowell, 1845
Click to feel the power of the music on Preston Hawes’ violin.
Views from the Edge 