My dentist says the toothpastes on the BOTTOM SHELF (the lowest priced ones) do as much as the more expensive brands on the upper shelves.

I grew up choosing between Pepsodent and Ipana. I found Pepsodent on the bottom shelf recently. It tastes just like I remember it. The cost was under $2.00. 

I didn’t find Ipana. But I found this YouTube video of the old Ipana commercial – the origins of television marketing that skews our perceptions by creating needs based on a common enemy.

Click HERE for Bucky-Bucky Beaver, Ipana toothpaste and the decay terrorist in the black hat to see how far we have(n’t) come in the consumer society.

As the marketers know, human needs are insatiable, both real and imagined.